Create an online store.
Kickstart your success.
Get everything you need to build, run and scale your business—on one unified platform.
Start for free. No credit card required.
Built-in features for every stage of your business
Sell your products in more places with ease—in store, on the go, on your eCommerce website and on leading marketplaces—all synced to one dashboard.
Rapid store creation, best-in-class design
A full eComm suite at your fingertips
Run your online business from any device
Create your eCommerce store with these 5 steps:
Design and customize your site
Use professional templates, AI and more to give your site its own personality.
Add your products
Easily create a rich product catalog. Add products in bulk and generate product descriptions with AI.
Configure payment and shipping options
Get paid securely and fulfill orders easily with your choice of payment gateways and shipping options.
Connect to a domain and publish your store
Go live and reach maximum visibility with a custom domain name.
Promote your business
Drive traffic to your store with built-in SEO and marketing tools.
designed to convert
Build your store with a template designed for selling. Choose from a large selection of free online store templates, made with built-in business features to drive sales.
An online store builder made for business
Choose a template or use power of AI
Jumpstart your business with a template designed for your industry, or generate a professional website with AI in minutes.
Drag and drop editor
Effortlessly customize your website by dragging elements into place. Create a site that looks great on mobile and desktop.
Top-to-bottom customization
Create a superior shopping experience through customized galleries, product pages and checkout. Own every detail of your store.
AI tools and automations
Reach your goals faster with an assist from AI. Instantly generate content. Automate emails. Create faster, and give yourself more time to sell.
Make your store official with
your own domain name
Enjoy a free one-year domain voucher with your Premium plan
Sell everything, from physical to digital products
Discover unlimited ways to expand your product offering. Your online store can handle up to 50,000 items, giving you the freedom to constantly grow your catalog and offer new products.
Dropshipping
Sell through your dropshipping website and let third-party suppliers handle shipping and inventory.
Print on demand
Add your own designs to a wide range of products and sell custom merch shipped directly from suppliers.
Digital products
Expand your hands-free inventory by offering digital products such as music and online courses.
Subscriptions
Generate steady revenue and earn return customers by offering subscriptions and gift boxes to your store.
Get inspired by these standout online stores made with Nex
- Chart a path to higher search engine rankings
Create SEO tags or generate them with AI to help shoppers find you. - Save time with multiple-page optimization
Apply your own SEO settings across multiple pages and control URL slugs and meta tags from one place. - Use data to improve traffic
Access key reports and analytics straight from your dashboard. - Connect to Google Search Console
Streamline site indexing and address SEO issues with built-in integrations
Get exposure with built-in marketing tools
CRM
Send targeted campaigns and develop ongoing communication with contacts and leads.
Email marketing
Reach them in their inbox. Launch customized campaigns to keep your business top of mind.
Paid ads
Post ads on Facebook, Google and Instagram and reach millions of potential customers—all from your dashboard.
Coupons and Loyalty
Tap into your existing customer base and increase revenue with coupons, discounts and the native Loyalty Program.
Infrastructure built for
optimal store growth
Build on a solid infrastructure and scale your business along with your growth. Get free secure eCommerce web hosting, best-in-class security and performance built to scale.
Security
Process every transaction with confidence. Real-time detection, 24/7/365 threat protection, PCI DSS Level 1 compliance–you name it, we’re on it
Reliability
Conducting business on Wix means operating on an unshakeable platform designed to support and promote growth.
Performance
Enjoy the power of a heavy-duty, lag-free website. Get industry-leading speeds and the ability to process high-volume traffic and transactions.
Hosting
The minute you hit publish, you’ve got free, multi-cloud hosting with global coverage. Move forward knowing your store is running strong.
Choose the plan that’s right for you
Start for free and get a domain and hosting for your new online store. Join one of our business plans to accept payments and start selling your products.
* Integrated by Modalyst ** Per month
Expert advice to put
you ahead
Get advice from industry experts and thought leaders. Check out our blog for the latest eCommerce trends, selling and marketing tips and in-depth tutorials from Nex Learn.
33 examples of the best eCommerce website designs
8 proven ways to get traffic to your online store
19 profitable eCommerce business Ideas
Wherever you are, we’re here for you -customer support 24/7
Find quick solutions
articles in the Nex Help Center.
Contact Us
Get round-the-clock dedicated support by chat or schedule a call with Customer Care.
Hire a pro
Get a pro to do it for you—from site creation to eCommerce growth.
Online store builder FAQ
What's an online store?
An online store is a website where buyers browse and purchase goods or services directly online. This includes the storefront, product pages, cart and checkout, as well as the backend functions for managing inventory, orders and more.
Nex offers a professional online store builder that helps you launch your eCommerce store quickly and successfully.
What is an online store builder?
An online store builder is a platform that lets you create your own eCommerce store without experience in coding or web development. Most online store builders offer templates or tools such as drag and drop and AI so merchants can quickly design their own storefronts. Website creation platforms also come with tools that allow you to conduct essential business operations, from marketing your products across the web to accepting payments, shipping orders and managing your inventory.
Can I build an online store for free?
Yes, you can create an online store with Nex’s free website builder. In fact, you get an unlimited free trial, so you can create as many online stores as you want—at no charge. This includes use of Nex’s drag-and-drop builder to create your store and design your storefront, product pages, cart and more. You can also add products, product images, set up shipping and publish your site.
In order to begin accepting payments, you will have to upgrade to a Premium plan. However, if you want to experiment with Nex and test out its online store features, you’ll have no time limit for your free trial and no cap on the number of free stores you can build.
How long does it take to set up an online store?
These days you can set up an online store in a matter of minutes. With ready-made templates, intuitive website creation tools and even instant AI site creation, it’s possible to lay the foundations in a single sitting. From there, the amount of time it takes to build an online store will depend on a few personal factors.
Let’s assume you know what products you’re planning on selling. With the right online store creator, you can quickly upload your inventory, create product pages and galleries and set up payment and shipping. This can be done in a matter of days. From there, you’ll want to plan marketing campaigns and strengthen your store’s SEO. This will likely take some time, but can be done while you’re already selling.
In short, with an intuitive and all-in-one website builder, you can set up your online store in days and have a fully-functioning, commerce-ready online business shortly thereafter.
What is the best online store builder?
The question should really be, what is the best online store builder for you? Before you create your online store, consider the features you want—and need—to sell online. These can include:
Designer-made templates
Customizable product galleries
Built-in marketing tools
Multiple payment solutions
Next, think about what pricing plan will work best for your business. Shop around the various eCommerce website builders, compare rates and experiment with free trials before making your decision.
Why should choose Nex for selling online?
Nex is a good choice for selling online because it has everything you need for eCommerce included right out-of-the-box, yet it also has a high level of customization, as well as advanced features to support businesses as they grow.
Some of the key benefits of Nex for selling online are:
Drag-and-drop online store builder. The Nex editor allows you to build unique and professional online stores from more than 900 free and customizable templates.
High-converting product pages and online shopping cart. With Nex you can easily create product galleries, customize product pages and optimize your cart to boost sales.
Easy product catalog management and dropshipping integrations. Nex merchants can add an extensive catalog of products and sell dropshipping and print-on-demand products from Wix’s native platform or dozens of third-party apps.
Integration with leading sales channels. Nex merchants can sell on marketplaces like Amazon and eBay, plus social commerce channels like Instagram and Facebook.
Built-in tools for managing your online store. Nex allows you to manage shipping, inventory, orders and payments from one dashboard with a suite of analytics reports.
Advanced marketing tools to grow your audience. Nex features native tools to drive organic traffic to your store and create paid ads for Google and Facebook directly from your dashboard, plus CRM and email marketing tools for engaging existing customers.
What is the best eCommerce website builder?
There are several factors to choosing a great eCommerce website builder for your business. You should consider an eCommerce site builder which not only helps you create an online store, but also features a full set of eCommerce tools that are sophisticated yet easy to use. Features to look for in an eCommerce website builder include the following:
- A no-code, drag and drop website editor that allows you to build a unique eCommerce website quickly and easily without spending money on a developer.
- A platform that comes with free and secure hosting included, with guaranteed reliability and performance.
- Built-in eCommerce tools for managing, marketing and running your business, with no need for extra plug-ins that cost money and require updates.
- Multichannel sales integrations that allow you to promote and sell your products on platforms like Google, Facebook, Amazon, and other channels, while managing inventory and orders from one dashboard.
- Competitive pricing with no surprise fees and extras.
Nex’s eCommerce web builder fills all of these requirements, offering a full eCommerce solution that is ideal for both eCommerce businesses who are just starting, and also for established businesses looking to grow even bigger.
How do I make a good online store?
Building a successful online store is more attainable than ever and it doesn’t have to require a lot of up-front investment. Here are some essential steps to creating a profitable online shop:
Find the right product. Look for a product that has sufficient customer demand, but isn’t already being sold by too many competitors.
Design a store that stands out. A key to differentiating yourself from the competition and building trust is designing a store that has a unique and professional look. Choosing a store builder with a wide variety of templates and advanced customization capabilities is key.
Make your store easy to navigate. Your goal in building your store should be to make it as easy as possible for your site visitors to find what they’re looking for and complete their purchases. This includes a clear menu, shoppable products right on the home page, and as few clicks as possible to get through checkout.
Show your store is trustworthy. A big part of convincing shoppers to make online purchases is building trust in your brand. You can do this by adding elements such as an About Us page, product reviews, multiple payment methods and secure on-site checkout.
How do I utilize AI to build a realistic website?
There are a number of AI tools that help online stores sell more. Some of the AI features that Wix offers include:
AI product description generator. Coming up with enticing product descriptions is very important, yet very time consuming. Using AI to create captivating product descriptions can help you scale your website and increase conversions.
AI SEO description generator. Writing good SEO descriptions helps your products rank better on search engines. Using AI to write these descriptions can save you time and make sure you’re following SEO best practices.
Smart product recommendations. AI can analyze your site to offer customers the perfect recommended products ahead of checkout to help increase average order value.
Twik AI-powered site personalization. This AI engine arranges your site in a personalized way for every customer to increase the chances that they make a purchase.
How do I start and online store without inventory ?
You can start an online store without worrying about inventory or upfront costs.
Dropshipping lets you source and sell limitless items from your eCommerce website. Create an online store website, and then choose items you’d like to sell from a dropshipping marketplace such as Modalyst. When a customer makes a purchase, the order is forwarded to your suppliers and they take care of shipping and fulfillment for you. Another option is selling digital products like eBooks, music and stock images.
Will mobile shoppers be able to make purchases in my store ?
Yes, as long as you build your site on a platform that is mobile-friendly. If you build your shopping website with Nex, for example, it will automatically be optimized for phone screens. You can also customize elements of your site specifically for viewing on mobile devices. Shoppers can access your store in their device’s web browser and make secure payments on their smartphones. You can also choose to build a mobile app with Nex’s app builder.
What products should I sell online?
Today, you can sell almost anything online. From your own original art to pet snacks, eBooks, t-shirts, board games, food and beauty subscriptions, hair extensions and more—the possibilities are truly endless. What you choose to sell online should be based on market demand, your target audience and eCommerce trends. The goal is to fill a need in the market.
How do I better convert online shoppers?
Converting more online shoppers is crucial to the success of your website. Here are a few conversion rate optimization (CRO) tips to help you better convert your shop visitors:
1. Reduce friction in your checkout process. Make it as quick and easy as possible for shoppers to make a purchase. Include Buy Now buttons and offer multiple payment methods.
2. Use high quality product photos and videos. Including images that give a good sense of the products’ quality and dimensions is key to closing online sales of physical products.
3. Include customer reviews. Shoppers are much more likely to make a purchase online if they see multiple reviews recommending your store and individual products.
4. Offer free shipping. If you can afford it, offering free shipping is a good way to boost conversions. You can offer free shipping over a certain purchase amount to maintain profitability.
5. Send abandoned cart emails. Customers who added products to their cart have shown clear intent to buy. Setting up an automated email to entice them back can help close the deal.
For more ideas check out our full ecommerce conversion rate optimization tips.
How do I better convert online shoppers?
Converting more online shoppers is crucial to the success of your website. Here are a few conversion rate optimization (CRO) tips to help you better convert your shop visitors:
1. Reduce friction in your checkout process. Make it as quick and easy as possible for shoppers to make a purchase. Include Buy Now buttons and offer multiple payment methods.
2. Use high quality product photos and videos. Including images that give a good sense of the products’ quality and dimensions is key to closing online sales of physical products.
3. Include customer reviews. Shoppers are much more likely to make a purchase online if they see multiple reviews recommending your store and individual products.
4. Offer free shipping. If you can afford it, offering free shipping is a good way to boost conversions. You can offer free shipping over a certain purchase amount to maintain profitability.
5. Send abandoned cart emails. Customers who added products to their cart have shown clear intent to buy. Setting up an automated email to entice them back can help close the deal.
For more ideas check out our full ecommerce conversion rate optimization tips.
What's the cost of building an online store?
The cost of creating an online store depends on several factors: your online store builder, your subscription plan, web hosting and any additional eCommerce features and marketing tools you need to sell online.
If you pay for everything separately, and use a web designer to help you build your store, you can pay anywhere from $1,000 to $10,000. However, using an all-in-one solution that includes free web hosting and built-in business solutions can cost as little as $20 to $200 per month.
With Wix, for example, you can set up your online store for free with no limited trial. Once you’re ready to sell online and accept payments for your site, upgrade to one of our Business & eCommerce Premium plans and get everything you need to sell, right out-of-the-box.
How do I drive quality-traffic to my online shop?
There are many ways to drive high-quality traffic to your online shop:
Implement SEO best practices. Both the structure and the content of your site influences how your store and your products rank on search engines. Building your store on a platform with built-in SEO tools can help you get organic search traffic.
Bolster your social media presence. Building your brand and/or personal presence on Facebook, Instagram, TikTok and other social channels can be a great driver of traffic to your site and products.
Engage your audience with email marketing. Growing your email list through a lightbox or form on your site will give you a built-in audience who you can email about your latest products and sales.
Draw them in with content marketing. Writing high quality content on your blog can help establish you as a trusted authority in your field and bring you more traffic from search engines.